NEW GMB RESEARCH SHOWS MASSIVE ECONOMIC DAMAGE FACING DISCRIMINATORY COMPANIES
More than half those polled less likely to spend with companies discriminating against people on the grounds of their race, sexuality, disability, nationality or age.
New research revealed at GMB’s 101st Congress in Brighton this week reveals the massive economic damage facing discriminatory companies.
A poll by Survation on behalf of GMB shows 57% of people asked would be less likely to buy products or services from organisations known to be guilty of negatively discriminating against people on the grounds of their race, sexuality, disability, nationality or age compared to only 24% who it would not sway either way.
In addition, 62% of people would be less likely to apply for a job working for those organisations, while 19% were unsure of what they would do in that situation.
A total of 75% said they would actively warn friends, colleagues or family members considering applying for a job with an organisation that it was discriminatory.
Conversely, 62% are more likely to buy products or services from an organisation which they knew took practical and proactive steps to being an equal opportunities employer, with only 6% being less likely, and 63% said they would be more likely to apply for a job with such an employer in comparison to the only 7% who would be less likely.
Nell Andrew, GMB National Equality and Inclusion Officer, said:
“These figures show the massive economic damage facing companies that discriminate.
“It proves beyond doubt they have a financial, as well as moral, case for doing the right thing.
“The public increasingly look at how organisations behave, and what its values are before deciding whether to buy from or work with them.
“In an increasingly interconnected world, where everyone is an email or text away, organisations that continue to discriminate are not just breaking the law, they are losing out on talented staff and big business.
“This is a real opportunity for employers to engage with the workforce through trade unions reps to strengthen their efforts to tackle discrimination once and for all.”
Contact: GMB Press Office on 07958 156846 or email@example.com
Notes to Editors
Survation interviewed 1,038 people online on 7th-8th March 2018. Data were weighted to the profile of all UK adults aged 18+. Survation are a member of the British Polling Council and abide by their rules.
Tables can be found here: http://survation.com/wp-content/uploads/2018/06/GMB-Tables-March-9th-2018-1.pdf